The problem
You know exactly what should happen next. You just have to remember to do it.
Follow-ups, reminders, task creation, status changes — the playbook exists. It’s just stored in someone’s head, executed manually, and skipped whenever they’re overloaded.
External automation tools don’t help — they don’t know your data model, they break on field changes, and they have no audit trail inside your system.
Manual follow-ups take 2+ hours per week per team member
And the ones that slip through cost you the most.
Manual follow-up ritual
Zapier · external automation
No audit trail
It only works when someone remembers to do it.
What’s inside
The automation engine built into your data.
Four trigger types, visual branching, delays, loops, dry-run mode, and step-level execution history — all without leaving PrimeBase or mapping webhooks to fields that keep renaming.
Connected to the rest of PrimeBase
Automation is the connective tissue. Every module is a trigger. Every module is an action.
Because automation lives inside PrimeBase — not outside it — every field in every module is available as a trigger condition or action input. No webhook mapping. No field sync lag.
Automation
Every module · unlimited runs
No-codeDry-run
Example triggers
Common questions
What people ask before they switch.
Three types: (1) Events — any state change inside PrimeBase, such as an invoice becoming overdue, a customer status changing, a task being marked complete, or a GRN being confirmed. (2) Schedules — run at a fixed time, on a recurring interval, or via a custom CRON expression. (3) Webhooks — receive a POST request from any external system (Stripe, Shopify, your own apps) to fire an automation.
