PrimeBase/Features/Smart Forms
Feature · Client Intake Form Software

Client intake forms that flow straight into your CRM.

Client intake form software that doesn’t end at “submission received.” Build forms once. Embed them on your website, share a link, or call them via API. Every submission becomes a CRM record, an onboarding trigger, or a generated document — automatically.

14-day free trial No credit card Live in 5 minutes
app.primebase.io/forms/contact-us/builder
Submission in. CRM record out. Automatically.
The problem

Leads fill out your form. Then someone has to manually do something about it.

Form submission arrives in an inbox. Someone copies the data into the CRM. Someone else sends a welcome email. Someone else creates a follow-up task. Every submission is a manual pipeline — and leads slip through when the team is busy.

External form tools don’t know your CRM. The glue in between breaks every time a field is renamed.

Teams spend 20–30 min per day manually processing form submissions
And that’s just the ones someone saw.
Google Forms → manual copy-paste
New submission in Google Forms
Friday 3:42pm · while you were in a meeting
1
Check Google Sheets export
2
Manually create CRM record
3
Look up if they're already a lead
4
Send welcome email (manually)
5
Create follow-up task
Every submission is a manual task. Multiple times a day.
Contact form → email inbox chaos
info@yourcompany.com — 14 unread
noreply@yoursite.comNew contact form submissionLead?
noreply@yoursite.comNew contact form submissionLead?
no-reply@spam.netCongratulations! You won
noreply@yoursite.comNew contact form submissionLead?
noreply@yoursite.comNew contact form submissionLead?
Lead emails buried in a shared inbox. Some get missed.
Typeform + Zapier + CRM = fragile
The three-tool handshake
TypeformForm live
ZapierZap broken (field renamed)
CRMNo new leads for 3 days
Three tools. One renamed field breaks the whole chain.
Form submitted. Nobody noticed for 3 days.
What’s inside

Forms that know what to do with a submission.

Build, publish, protect, and connect — all without leaving PrimeBase. A submission is not just a notification. It’s a CRM record, a trigger, and a document waiting to happen.

Core feature

Drag-and-drop form builder.

Eight field types. Conditional logic. Required fields, placeholder text, validation rules. Build in minutes, publish with one click.

Fields
Text
Email
Phone
Dropdown
Checkbox
File
Signature
Date
Contact UsPublished
Full Name*
Email Address*
Company
Message
Submit

Public link, embeddable, or API. Your choice.

Share a hosted URL, drop a script tag on your website, or POST submissions from your own app. All three publish from the same form definition.

Publish anywhere3 ways
Link
Public URL
forms.primebase.io/f/contact-us
Share anywhere — email, social, QR code. No login required to submit.
Embed
Embed snippet
<script src="https://forms
.primebase.io/embed.js"
data-form="contact-us"
/>
API
POST endpoint
POST /api/forms/contact-us
Content-Type: application/json
{ "name": "...", "email": "..." }

Submissions become CRM records.

Wire up a FORM.SUBMITTED automation once — every new submission creates a customer or lead record and can trigger a welcome email, task, or document. No manual processing.

Submission becomes a CRM record
Form submission
NameSarah Chen
Emailsarah@lakeshore.com
CompanyLakeshore Co.
SourceContact Us form
Auto
CRM recordNew Lead
NameSarah Chen
CompanyLakeshore Co.
SourceInbound
StatusNew
Wire up a FORM.SUBMITTED automation to create or update CRM records from submission data. Set it up once — it runs automatically on every submit.

8 field types. Every input covered.

Text, email, phone, dropdown, checkbox, file upload, signature, and date fields.

TextEmailPhoneDropdownCheckboxFileSignatureDate

CAPTCHA and spam protection.

Invisible CAPTCHA out of the box. Honeypot fields. Rate limiting per IP. Submissions flagged as spam never reach your CRM.

Invisible CAPTCHA
Honeypot fields
Rate limiting
Spam auto-flagged

Trigger an automation on submit.

Welcome email, task creation, document generation — fire any automation the moment a form is submitted.

Send welcome email
Create task → CRM
Generate NDA

Conditional field visibility.

Show or hide fields based on previous answers. Multi-step forms. Progress bars.

IF Company type = Enterprise
Show “Number of seats” field
Show “IT contact name” field

Every submission logged. Every lead tracked.

A full inbox of submissions, with status, timestamp, CRM link, and spam flag. Nothing goes unnoticed. Nothing needs to be copied anywhere.

Contact Us · Submissions47 total
SubmitterCompanyReceivedStatus
Sarah ChenLakeshore Co.Just nowNew
James WuTechCorp Ltd14 min agoCRM linked
Priya MehtaAcme Supplies2 hrs agoCRM linked
anon-4bc23 hrs agoSpam
David OkaforVera & PartnersYesterdayCRM linked

Auto-generate a document from every submission.

Connect to Smart Documents. A form submission can instantly generate an NDA, onboarding pack, or service agreement — pre-filled with the submitter’s data and sent for signature.

Submission → DocumentAuto-generated
Form values
{{name}}Sarah Chen
{{company}}Lakeshore Co.
{{plan}}Enterprise
{{date}}May 7, 2025
NDA generated
Non-Disclosure Agreement
This NDA is entered into between Sarah Chen of Lakeshore Co. and PrimeBase, effective May 7, 2025...
Sent for signature
Automatically generate a document from any form submission — NDA, onboarding pack, service agreement — using the submission data as template variables.
Connected to the rest of PrimeBase

A submission is the start of a workflow, not the end of one.

Forms connect to CRM, Automation, and Smart Documents natively — because they all live in the same system. No webhooks. No field mapping that breaks when you rename something.

Smart Forms
Build once · 3 connected
CAPTCHAAuto-link
Connected to
Form submittedCRM
Use the FORM.SUBMITTED trigger to create a customer or lead from submission data. Configure the automation once and it runs on every submit — chain with a welcome email, task creation, or document generation.
Submission receivedAutomation
Trigger any automation the moment a form is submitted. Welcome email, onboarding task, team notification, or a document generation — the full automation engine is available immediately on submit.
Submission data availableSmart Documents
Auto-generate a document using the submission data as template variables. NDA, service agreement, onboarding pack — created, pre-filled, and sent for eSignature without any manual steps.
Common questions

What people ask before they switch.

Click Publish in the form builder. Your form is immediately live at a unique public URL on the forms.primebase.io subdomain. You can also get an embed snippet to drop on your website or a POST endpoint for API-based submissions — all three are available the moment you publish.
Every lead. Captured. Acted on.

Stop chasing leads. Start capturing them.

14-day free trial. Five-minute setup. No credit card required.

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Free tools
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Client Onboarding Checklist (free download)
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