PrimeBase/Built for/Startups
All-in-One Business Software · For Startups & Founders

Look bigger than you are. From your first invoice to your tenth hire.

All-in-one business software for bootstrapped teams — from solo founders to fifty-person startups — that need CRM, projects, invoicing, real double-entry accounting, and a branded client portal without paying for six subscriptions and gluing them together on Saturday mornings.

14-day free trial No credit card Support team on hand
app.primebase.io/crm
One login — CRM, books, portal, all of it
Before PrimeBase

8 people. Paying like 80.

Six subscriptions. Six logins. Six renewal emails. None of the tools talk to each other — you’re the integration. Every customer gets typed into HubSpot, then QuickBooks, then Asana.

~12 hrs/week of glue work, on the founder
NORTHVANE — 8 PEOPLE, APR 2026
Cost of running on 6 tools
RCPT #0008 · PAID BY FOUNDER CARD
JobTool$Time
CRMHubSpot Starter$ 50/mo4 hrs/wk
AccountingQuickBooks Simple Start$ 30/mo3 hrs/wk
ProjectsNotion or ClickUp$ 20/mo2 hrs/wk
PaymentsStripePAYG1 hr/wk
e-SignaturesDocuSign Personal$ 10/mo1 hr/wk
SchedulingCalendly$ 10/mo1 hr/wk
SUBTOTAL — software$ 120+
SUBTOTAL — founder hours @ $100$ 1,20012 hrs

TOTAL / MONTH$ 200–30048+ hrs
× × ×   5 LOGINS, 0 PORTAL, ~12 HRS/WK ON GLUE   × × ×
DUCT TAPE
Here’s what changes

Three things stop happening on Saturday morning.

No. 01 · The pain

Your biggest prospect asks, "Do you have a client portal?" on the discovery call. You say, "we’ll email things over."

The fix

Your client logs into yourname.com. Real portal. Real login.

Branded on your domain. Clients see signed MSAs, project status, and open invoices the moment they log in. The conversation goes from "we’ll email it over" to "it’s in your portal" — and you stop looking like the smallest vendor on the shortlist.

NVapp.northvane.com• ACME VIEWING
INV-0009$42,000View invoice
MSA — AcmesignedDownload
Kickoff plansharedOpen
No. 02 · The pain

You spent Saturday morning re-typing the same customer into HubSpot, QuickBooks, and Asana.

The fix

Customer goes in once. Lives everywhere.

One record. One row in one database. CRM, invoice, project, portal — same customer, no re-keying, no Zapier subscription firing at midnight. Saturday morning goes back to being Saturday morning.

Acme Co. — one record, four modules
1
CRM
Acme Co.
2
Invoice
INV-0009
3
Project
auto-spawned
4
Portal
same row
typed once · lives everywhere · zero CSVs
No. 03 · The pain

Tax time, your bookkeeper asks for a P&L. You open three tools and start exporting CSVs.

The fix

Real double-entry accounting. One report, not three CSVs.

A real general ledger, posted in real time, with P&L, balance sheet, and AR aging that pull from the same numbers as your invoices. No QuickBooks subscription. Your bookkeeper opens one report and closes the books.

P&L — YTD
generated from GL · bookkeeper-ready
LIVE
Revenue
$162k
Gross
78%
Net
$36k
one ledger · one source of truth · export to PDF
The full arc
Northvane · day one through year five

From sign-up to fifty people, on the same workspace.

Hour 0 · +0
01DAY 1
Week 2 · +14 days
02FIRST CUSTOMER
Month 3 · +90 days
03FIRST HIRE
Workspace · Brand

Workspace, branded, in five minutes.

Day 1 · workspace setup
Workspace created
Logo + brand colors
Custom domain pointed
First user invited

Founder signs up, picks brand colors, points app.northvane.com at PrimeBase, and the team is in. No SaaS Tetris before you’ve sent the first email.

5 minsign-up to live
CRM · Estimates

First invoice, paid in the portal.

NVapp.northvane.com
INV-0001 — Acme Co.
$ 4,200
Sent 04/12PAID 04/14

Quote in CRM, convert to invoice with one click, customer pays through the branded portal. No Stripe link in a Gmail thread, no QuickBooks copy-paste.

$4,200first dollar in
Permissions · Roles

First sales hire is productive on day one.

INVITED
priya@
ROLES
Sales
ACCESS
CRM + Docs
AKFounder
PRSales

Invite Priya, assign the “Sales” role, scope her to CRM and Documents. No 40-minute provisioning across HubSpot, QuickBooks, Asana, and DocuSign. Onboarded between coffee and lunch.

1 loginreplaces 5 seat-buys
Month 9 · +270 days
04FIVE-FIGURE CLIENT
Year 1 · +12 months
05YEAR ONE DONE
Year 5+ · Future you
06GROWN UP
Documents · Portal

Biggest client yet. You don’t look smaller than they expected.

Globex · MSA signed in portal
MSA-08 · $48,000 / yr
Marcus L. · CTO GlobexSIGNED
SOW + INV-0014 drafted automatically

Marcus signs the Globex MSA in your branded portal. He sees the SOW, the project plan, and the first invoice the same week. Their previous vendor used three tools and email. You use one URL.

1 portalreplaces 4 tools
Books · Bookkeeper

Tax time, no spreadsheet panic.

Year-end report · one click
Jan$162k revenueDec
Sent to bookkeeper · 0 CSVs

Bookkeeper opens one report. P&L, balance sheet, AR aging — all pulled from the same GL that posted every invoice for twelve months. No CSV exports, no QuickBooks reconciliation, no “can you forward that receipt again?”

1 reportno CSVs needed
Custom roles · Access rules

Fifty people, same workspace.

Headcount · 1 workspace, the whole way
4
9
18
32
50
Y1Y2Y3Y4Y5
Custom roles · access rules · same DB

You never migrated. Custom roles on Business+ now scope sales to deals, ops to vendors, finance to the GL. Access rules cap each rep to their own customers. Same database, same records, just more guardrails for the bigger team.

0tool migrations done
Net for Northvane
1workspace
0tool migrations
11modules included
5 yrsand counting
Built for what comes next
The modules that matter for you

Five modules. The rest are upside.

PrimeBase ships with eleven. For a bootstrapped startup, these five do the heavy lifting from day one — and they’re in every plan.

01 / 05

Customer Portal

Branded login on your domain. Make 8 people look like 80.

8 people look like 80.
1 domain
app.yourstartup.com
02 / 05

CRM & Pipelines

Pipeline · contacts · activity. Built for the deal that pays this month’s rent.

Every deal, every email, one place.
1 record
per customer
03 / 05

Estimates

Send a quote in 4 minutes. Convert to invoice in one click on accept.

Convert to invoice in one click.
4 min
quote → sent
04 / 05

Smart Documents

NDAs, MSAs, SOWs. eSigned in the portal. No DocuSign subscription.

NDAs, MSAs, SOWs — signed in the portal.
0
DocuSign subscriptions
05 / 05

Accounting

Real double-entry accounting. P&L, balance sheet, GL — no QuickBooks subscription needed.

The P&L your bookkeeper actually trusts.
Day 1
real GL, real reports
Questions

What founders ask before switching.

Still have a question? We're an email away.

Email the team
For bootstrapped startups — whether you're a solo founder or a fifty-person team — that don't want to pay for 6 separate subscriptions, PrimeBase ships CRM, accounting, projects, documents, and a client portal in one platform. Starts at $29/month on Starter; scales to Growth ($79/mo, 3 users) and Business ($179/mo, 10 users) without changing tools. Compared to Zoho One ($37/user/month) or HubSpot + QuickBooks + Asana + DocuSign ($200–300/month combined), PrimeBase is the simpler option for teams that want one login, one bill, and one tool to grow into.
Built for other businesses too
Not a startup? PrimeBase fits these too.
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Build it right the first time.

Five minutes to set up. 14-day free trial. The same platform at 8 people and at 80.

✓ 14-day free trial · ✓ No credit card · ✓ Support team on hand
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